Everyday is a boutique documentary film and limited series production company. Focused on a closer look at things we think we already know, Everyday is a new direction in un-scripted media.
The visual identity for Everyday features a wordmark using a modified cut of Authentic Chinatown; a typeface originally inspired by the utilitarian and economic signage found throughout Chinatown NYC where letterforms are stretched to fill as much space as possible. This adaptability suited the Everyday ethos — reexamining and magnifying the everyday.
