A leader in innovation in video art practice, Trinity Square Video is a media arts center with multiple departments and audiences, and deep ties to their communities.
Our rebrand began through research conversations, through which we learned how the organization approaches anti-racist programming, disability studies, and eco-data justice.
Our goal for the rebrand was hinged on accessibility and cohesiveness. This included creating systems for growth, meaningful inclusion and equity, while still addressing specific needs within their communities. The identity system is built on the concept of containers as the organizational through-line, bringing together audiences, communities, and departments.
Mohammad Rezaei
