Up Your Equity is an education focused investment company with the a mission to help redistribute wealth.
The visual identity includes a bold and direct logo. Intelligent investing education begins with a solid base foundation before building upwards. The angular movement of the logotype and icon is balanced with the steady precision of Univers Next Typewriter.
I Know You Know is a multidisciplinary creative studio, founded by visual artist and creative director Aleesa Cohene, with design director Desmond Wong.
Working from the convergence of our practices, our approach is conceptually driven, enabling us to build brand solutions that are equally beautiful, thoughtful, and evolving. We produce visual identities, digital projects, publications, and environments.
I Know You Know undertakes projects of varying scale within diverse fields. Our clients range from cultural and arts institutions, purposeful brands and businesses, to architects, artists, and scholars. We value our strong relationships forged and built upon a foundation of dialogue and mutual trust.
Art Direction
Brand Strategy
Exhibition Design
Identity Systems
Motion Design
Packaging Design
Professional Mentorship
Publication Design
Scent Design
Typeface Design
Video and Animation
Website Design and Development