Established in 1993, FADO Performance Art Centre is a producer and presenter of international performance art practices.
The rebranding process aimed for an “anti-identity” approach—as little design as possible, an empty frame for artists to fill. The guiding question soon became: How does the website itself “perform”?
A clock counts time spent on the site; an oversized cursor highlights gesture and focus; a time machine panel refreshes and reframes the archive; a synesthesia of color and custom fragrances guides navigation.
Mel Racho
