Army of Lovers is the brand for the activist and advocacy work of 519 Community Centre. The brand centers love as the collective project of its organizing efforts, working to transform social exclusion, disenfranchisement, and systematic oppression.
We designed the Army of Lovers logo system to be used both conventionally and subversively within the institution and at advocacy initiatives. The logo system acts as a call to action, inviting staff and participants to place their own image of a heart into the logotype each time it is used.
